# Liam Hayward - SEO Specialist > Liam Hayward is a UK-based SEO specialist and digital marketer with 7+ years of hands-on experience across in-house and agency roles in the UK, Singapore, and Australia. He specialises in technical SEO, site architecture, and helping websites become easy to crawl, understand, and trust for both people and search systems. ## Key pages - [SEO Skills](https://liamhayward.co.uk/seo-skills/): The SEO work Liam does (SEO strategy, technical SEO, on-page and site structure, measurement, AI and semantic search, migrations), his approach to the work, and his skills and tools. - [About](https://liamhayward.co.uk/about/): Background and career history. - [Experience](https://liamhayward.co.uk/experience/): Full career timeline including roles at The Bigger Boat, Amazon, Masonite UK, and the NHS Confederation. - [Blog](https://liamhayward.co.uk/blog/): Thought pieces and practical guides covering SEO, AI search, and digital marketing. - [SEO Tools](https://liamhayward.co.uk/tools/): A hub of free, browser-based SEO tools including a set of on-page bookmarklets - heading checker, sitemap analyser, Google de-personalisation toggle, and more. - [Indexability Checker](https://liamhayward.co.uk/tools/indexability-checker/): Paste a URL to find out why it might not be indexed - checks HTTP status, redirect chains, the X-Robots-Tag header, the robots meta tag, canonicalisation, and robots.txt in one pass. - [AI Visibility Audit](https://liamhayward.co.uk/tools/ai-visibility-audit/): Check how visible any site is to AI crawlers and LLMs - audits meta signals, extracted content, schema.org, robots.txt AI directives, sitemaps, llms.txt, and agent-readiness for any URL. - [robots.txt Tester](https://liamhayward.co.uk/tools/robots-txt-tester/): Fetch or paste any robots.txt, get every rule explained in plain English, then test whether a URL is allowed or blocked - and by exactly which rule - for the crawler you pick. - [Sitemap Finder](https://liamhayward.co.uk/tools/sitemap-finder/): Enter a domain to locate its XML sitemap - reads robots.txt, probes the common sitemap locations, tells a real sitemap from a soft-404, and shows whether it is a sitemap index or a plain url set. - [SEO Bookmarklets](https://liamhayward.co.uk/tools/seo-bookmarklets/): A set of one-click bookmarklets for quick on-page checks - headings, image alt text, schema, sitemaps, and more. Drag to the bookmarks bar; no extension or account needed. - [SEO Explainer](https://liamhayward.co.uk/tools/seo-explainer/): Type an SEO term and get three plain-English ways to explain it to a client, from the version for a clever colleague down to the one you'd draw in crayon. - [Projects](https://liamhayward.co.uk/projects/): Projects, tools, and external writing - including the SEO Handbook, Chrome extensions, SEO bookmarklets, and published articles. - [AI SEO News Briefing](https://liamhayward.co.uk/projects/ai-seo-news-briefing/): A preview of Liam's personal morning SEO briefing tool - it gathers the latest news, searches for what the sources missed, and creates a summary of what's worth knowing. - [Contact](https://liamhayward.co.uk/contact/): How to get in touch with Liam. No guest posts, link exchanges, or paid mentions, and no replies to outreach about them. ## External projects - [The SEO Handbook](https://seohandbook.co.uk/): A free, independent reference covering technical SEO, on-page, off-page, keyword research, content strategy, and AI search - written and maintained by Liam Hayward. ## Blog posts - [Is the AI job takeover a self-fulfilling prophecy?](https://liamhayward.co.uk/blog/ai-job-exodus/): As talent flees 'AI-threatened' industries for human-centric trades, we might be accidentally creating the very vacancy AI is being built to fill. - [April 2026 update: code, lots of code](https://liamhayward.co.uk/blog/april-2026-update/): A quick update on bookmarklets, tinkering with Astro, building Chrome extensions, and getting up and running on GitHub. - [It's perfect... too perfect: Google's AI search guidance](https://liamhayward.co.uk/blog/google-ai-search-guidance-ouroboros/): Google's AI search guidance reads exactly like SEOs wanted it to. That's what I can't get comfortable with, and a study on AI search collapse hints why. - [Why your UK Google Business Profile shows a service area across Europe](https://liamhayward.co.uk/blog/google-business-profile-service-area-showing-europe/): Set 'United Kingdom' as your Google Business Profile service area and the map shows your coverage across Europe. Here's why, and the two-minute fix. - [The SEO Handbook is live](https://liamhayward.co.uk/blog/launching-the-seo-handbook/): The free, independent SEO reference guide I wish had existed when I first started in SEO is now live at seohandbook.co.uk. - [A guide to llms.txt](https://liamhayward.co.uk/blog/llms-txt-guide/): What llms.txt and llms-full.txt are, why they matter for AI search, and whether Google actually supports them - a practical guide for SEOs. - [The SEO metagame got nerfed](https://liamhayward.co.uk/blog/metagame-nerfed/): A look at how gaming metas mirror SEO tactics, inspired by Mark Williams-Cook's brightonSEO 2025 talk, and why shifting strategies matter. - [Rebuilt in Astro](https://liamhayward.co.uk/blog/rebuilt-in-astro/): liamhayward.co.uk has moved from WordPress to Astro. Faster, leaner, and finally built the way an SEO site probably should be. - [I've got (SEO) tools... they're multiplying](https://liamhayward.co.uk/blog/seo-tools-hub-launch/): There are now six free SEO tools in my little lab: indexability, AI visibility, robots.txt, sitemaps, bookmarklets and an explainer. - [We get to solve puzzles for a living](https://liamhayward.co.uk/blog/solve-puzzles-for-a-living/): Bruce Clay, an SEO pioneer, has died. I never met him, but two of his musings on SEO have stuck with me and quietly shaped how I think about this job. - [Your site might be invisible right now](https://liamhayward.co.uk/blog/what-is-a-noindex-tag/): A noindex tag is one line of code that hides a page from Google. Here is why rogue ones go unnoticed for so long, and how to check your own pages.