Thoughts, experiments and lessons from deep in the SEO mines. SEO, digital marketing, and the occasional nerdy deep dive.https://liamhayward.co.uk/en-gbhttps://liamhayward.co.uk/blog/launching-the-seo-handbook/https://liamhayward.co.uk/blog/launching-the-seo-handbook/I've launched the SEO Handbook — the reference guide I wish existed when I started in SEO. On-page, technical, content, AI search: it's all in there.Mon, 04 May 2026 00:00:00 GMThttps://liamhayward.co.uk/blog/april-2026-update/https://liamhayward.co.uk/blog/april-2026-update/A quick update on bookmarklets, tinkering with Astro, building Chrome extensions, and getting up and running on GitHub.Fri, 10 Apr 2026 00:00:00 GMThttps://liamhayward.co.uk/blog/ai-job-exodus/https://liamhayward.co.uk/blog/ai-job-exodus/As talent flees 'AI-threatened' industries for human-centric trades, we might be accidentally creating the very vacancy AI is being built to fill.Tue, 27 Jan 2026 00:00:00 GMThttps://liamhayward.co.uk/blog/llms-txt-guide/https://liamhayward.co.uk/blog/llms-txt-guide/No major LLM provider officially supports llms.txt yet — but that could change. Here's what it is, what it's trying to solve, and whether you should bother.Sat, 03 Jan 2026 00:00:00 GMThttps://liamhayward.co.uk/blog/metagame-nerfed/https://liamhayward.co.uk/blog/metagame-nerfed/SEO has a metagame, just like competitive gaming — dominant tactics get exploited, then nerfed. A look at Mark Williams-Cook's brightonSEO 2025 talk.Sat, 22 Nov 2025 00:00:00 GMT