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experience.

This is a streamlined overview of my career so far, focusing on the roles that actually shaped how I work as an SEO specialist.

I’ve highlighted the experience that built my approach to technical SEO, content strategy, and solving the kind of complex issues that move organic performance.

I’ve left out the periods spent travelling, studying, or exploring new opportunities, and kept the emphasis on the work that’s most relevant to digital marketing today.

Digital Account Manager

The Bigger Boat
Jul 2024 – Apr 2025

Client-facing role combining my expertise in digital strategy and project management.

Leveraging my expertise in digital strategy and project management, I progressed into a more client-facing role. My combined skills put me in an optimal position to manage key clients who required a focus on digital marketing services. I acted as a bridge between technical and non-technical teams to ensure clarity and prioritisation.

• Maintaining client relationships – Liaising about their requirements, budgets and expectations.

• Built strong relationships with clients, developers, and stakeholders to tailor solutions, avoiding one-size-fits-all approaches.

• Delivered training sessions for clients and internal teams on topics such as SEO best practices, AI Search, GA4, Cookies and data collection.

Digital Marketing Executive

The Bigger Boat
Oct 2022 – Jul 2024

Improved organic growth through technical SEO and data analysis to deliver measurable improvements across client sites, expertly managing complex migrations and implementing fixes to enhance crawlability and indexing.

• Technical audits: Carrying out website audits and making recommendations on priority solutions. Delivered in-depth technical audits covering crawlability, discoverability, indexing, rendering, and backlink profiles, aligned with both SEO best practices and client KPIs. (Screaming Frog, Google Search Console)

• Technical improvements: Implementing SEO fixes on client websites, including resolving indexing issues, site speed enhancements, structured data optimisation, configuring robots.txt files and robots meta tags, resolving HTTP error codes, improving internal linking.

• Website migrations: Managing site launches end-to-end, from Pre-Live audits and Go-Live QA to Post-Live monitoring and refinement ensuring minimal disruption to rankings and optimal post-launch performance.

• Producing, editing and refreshing meta-titles, meta-descriptions, header tags, blog posts and on page content informed by in-depth keyword research and competitor analysis.

• Keyword research, search intent & SERP analysis: using platforms such as Semrush, Ahrefs & Google Ads Keyword Planner to produce long-tail keywords from relevant seeds. Researching the client’s market and their competitor’s performance using Advanced Web Ranking and analysing SERP features for visibility opportunities.

• Monitoring, measurement & reporting: Supplying regular evaluation reports with analysis and producing monthly reports using tools such as Google Looker Studio, Analytics and Ads.

• Ad hoc digital marketing activities:
Monitoring PPC campaigns, comparing performance and suggesting improvements (Google Ads, Microsoft Advertising)
Building & scheduling email campaigns, automating workflows (Mailchimp, Klaviyo & Dynamics 365, Zapier)
Social media & paid social (Hootsuite, Facebook, LinkedIn)

Instructor

Amazon
Oct 2020 – Oct 2022

Led end-to-end training and professional development for Amazon associates, driving operational best practices, fostering a safety-first culture, and maintaining meticulous training compliance across the site.

After returning to the UK due to the COVID pandemic, due to family circumstances I remained in this position longer than anticipated as it offered flexible hours.