liam hayward
seo specialist

I'm Liam Hayward, I work across SEO + AI search.
I find and fix, build and break, solve and share.

I have 7+ years of hands-on experience across in-house and agency digital roles in the UK, Singapore, and Australia, specialising in search and technical SEO since 2022.

what i do about experience projects tools blog

what i work on

Fixing what's broken, finding what's being missed, and building measurable performance that holds up over time.

things i've made

Exploring, experimenting, and explaining.

free seo tools

A little lab of free, browser-based SEO tools. Have a poke around.

explore the lab →
text saying 'the seo handbook' over the head of a cartoon goose

the seo handbook

A free, independent reference to how search works: technical SEO, content, crawling and indexing, and where AI is changing things.

visit seohandbook.co.uk ↗

brands i've worked with

Experience across direct and agency-led projects.

read my
latest blogs

a cat peeking out of a paper bag

your site might be invisible right now

One tag to hide them all. How rogue noindex tags go unnoticed for months, and how to catch them before they cost you.

a snake coloured in Google's blue, red, yellow and green eating its own tail, an ouroboros representing AI search consuming its own content

it's perfect... too perfect: google's ai search guidance

Google's AI search guidance is pretty much exactly what the SEO community wanted to hear. I've got a bad feeling about this.

Google Business Profile map showing a UK service area stretching across Europe down to Cyprus

why your uk google business profile shows a service area across europe

Set 'United Kingdom' as your GBP service area and your map marker ends up in Germany. Here's why, and the fix.

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