liam hayward
seo specialist

I'm Liam Hayward, I work across SEO + AI search.
I find and fix, build and break, solve and share.

I have 7+ years of hands-on experience across in-house and agency digital marketing roles in the UK, Singapore, and Australia, specialising in search and technical SEO since 2022.


what i work on

Fixing what's broken, finding what's being missed, and building measurable performance that holds up over time.


things i've made

Exploring, experimenting, and explaining.

free seo tools

A little lab of free, browser-based SEO tools. Have a poke around.

text saying 'the seo handbook' over the head of a cartoon goose

the seo handbook

A free, independent reference to how search works: technical SEO, content, crawling and indexing, and where AI is changing things.

visit seohandbook.co.uk

brands i've worked with

Experience across direct and agency-led projects.


read my
latest blogs

a glitched close-up of a tray of wooden letterpress type blocks, each letter a different width

illicit mammoth: explaining things simply

A trick for explaining pixel width to normal people, plus a little wombat if that's what you're in to.

A glitched still from The Truman Show: Truman at the edge of the set, with a staircase leading up and out.

out of office: where i've been and what i've got up to

Sorry you missed me. For any urgent matters, take a deep breath: very few of them actually are.

three glitched retro computer monitors, each showing a READY prompt, with hands at a keyboard below

i've got (seo) tools... they're multiplying

Take a look, you might find the tool that you want, the tool you need. Oh, yes, indeed.

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