liam hayward
seo specialist

I'm Liam Hayward, an SEO specialist and digital marketer based in the UK.

I have 7+ years of hands-on digital marketing experience across in-house and agency roles in the UK, Singapore and Australia.

Finding what isn't working and fixing it, I improve websites so they are easy to crawl, understand, and trust for both people and search systems – turning search visibility into real business value and technical performance into growth.

about experience projects blog

what i work on

SEO can deliver measurable results on its own, but it works best when it's woven into the broader digital strategy, amplifying efforts beyond just search so everything pulls in the same direction.

seo strategy
Approaching SEO not as a checklist of best practices and nice-to-haves, but as an investment that needs to deliver measurable value. From prioritising the most valuable fixes to securing visibility and market share in evolving search landscapes, I ensure every SEO effort serves a clear business purpose.
technical seo
Auditing, fixing, and simplifying the technical foundations. From crawlability and indexing to site speed, schema implementation and identifying technical misconfigurations that hinder discoverability, I remove blockers so search systems can access, understand, and trust a site.
on-page seo + site structure
Shaping how content is written, structured, and connected. From optimising headings, meta data, and page copy to align with search intent, to building logical internal linking structures and information architecture that guides both users and search engines clearly through a site.
measurement + diagnosis
Analysing user behaviour & site performance with search and analytics tools to uncover what is working, what isn't, and why. I diagnose friction points and translate data into actionable steps, helping prioritise fixes and inform precise improvements that drive measurable results.
ai + semantic search
Preparing websites for modern discovery by strengthening entity signals, structured data and topical authority. I optimise for semantic relevance and Knowledge Graph integration, so content can be interpreted, summarised, and cited by AI-powered search systems and LLMs with confidence.
migrations, launches + rebrands
Domain changes, new builds, and platform moves handled with technical precision. Planned methodically, monitored closely, and guided by data. By building search-ready foundations and protecting equity during migrations and rebrands, I minimise organic risk and keep performance stable before, during, and after launch.

brands i've worked with

Experience across direct and agency-led projects.

read my
latest blogs

text saying 'the seo handbook' over the head of a cartoon goose

the seo handbook is live

I’ve launched the SEO Handbook. It’s the guide I wish had existed when I first started in SEO. Take a gander…

a pixelated image of the gun room for the 1999 movie "The Matrix"

april 2026 update: code, lots of code

A look at my latest coding projects, from SEO bookmarklets and tinkering with the Astro framework to building custom Chrome extensions and getting up to speed on GitHub.

a pixelated character fleeing with a briefcase, representing workers leaving AI-threatened industries

is the ai job takeover a self-fulfilling prophecy?

As talent flees “AI-threatened” industries for human-centric trades, we might be accidentally creating the very vacancy AI is being built to fill.