media.
A collection of articles, industry updates and other things I’ve either written, contributed to or had written about me. If you’d like to see what’s been on my mind recently, I publish thought pieces and other musings on my blog.
the seo handbook
I’m currently working on the SEO Handbook – a guide to how search works, take a gander.
The bits below are from previous work ↓
Publications & Articles
How Google’s New SERP Layout Affects User Behaviour (May 2024)
Google’s E-E-A-T principles: Elevating your SEO (January 2024)
Pagespeed Insights: How to improve page speed (Sep 2023)
Industry Insights
I regularly contributed to Insights from Below Deck – a monthly agency update on industry topics. My areas of input often focussed on developments around AI, SERP changes, data privacy & social media.
Sponsored ads to feature in Google’s AI Overviews (Dec 2024)
Google to drop continuous scroll in search results (Jul 2024)
Google AI is steamrolling ahead (May 2024)
Ideal content length and post frequency for social (Mar 2024)
Changes to Google and Yahoo email (Feb 2024)
Over half of UK consumers withhold data from brands (Dec 2023)
Coca-Cola invests 60% of budget in digital marketing (Oct 2023)
Meta tests generative AI ads (May 2023)
Travel influencers are changing tack (Apr 2023)
Twitter hashtag change could affect campaign reach (Oct 2022)
GA4 makes waves in data (Sep 2022)