experience.
My career spans SEO, digital marketing, and project management across agency, in-house, and international roles.
Digital Account Manager
The Bigger Boat
Jul 2024 – Apr 2025
Progressed to a client-facing role for accounts including Untha UK and BeFibre, while staying hands-on with SEO audits, technical fixes, and reporting
Client Management: Primary point of contact for clients, responsible for roadmaps, budgets, and delivery.
Knowledge Sharing: Trained clients and account managers on technical topics including SEO, AI Search, GA4, and data privacy.
Digital Marketing Executive (SEO)
Oct 2022 – Jul 2024
Hands-on SEO across a range of client sites including Zapf Creation, CheckFire, and MajorGolfDirect, covering technical audits, site migrations, and on-page work..
• Technical audits: In-depth audits covering crawlability, discoverability, indexing, rendering, and backlink profiles. (Screaming Frog, Google Search Console)
• Technical improvements: Implementing SEO fixes on client websites, including resolving indexing issues, site speed enhancements, structured data optimisation, configuring robots.txt files and robots meta tags, resolving HTTP error codes, improving internal linking.
• Website migrations: Managing site launches end-to-end, from pre-live audits and go-live QA to post-live monitoring, protecting rankings throughout.
•On-page optimisation: Producing, editing and refreshing meta-titles, meta-descriptions, header tags, blog posts and on page content informed by in-depth keyword research and competitor analysis.
• Keyword research, search intent & SERP analysis: long-tail research from seed terms, competitor analysis, and SERP feature identification. (Semrush, Ahrefs, Google Ads Keyword Planner, Advanced Web Ranking)
• Monitoring, measurement & reporting: Regular reporting and performance analysis using Google Looker Studio, Analytics, and Ads.
• Ad hoc digital marketing activities:
– Monitoring PPC campaigns, analysing performance and suggesting improvements (Google Ads, Microsoft Advertising)
– Building & scheduling email campaigns, automating workflows (Mailchimp, Klaviyo & Dynamics 365, Zapier)
– Social media & paid social (Hootsuite, Facebook, LinkedIn)
Instructor
Amazon
Aug 2020 – Oct 2022
Onboarded and trained 100+ associates on complex operational workflows and safety standards in a high-pressure, fast-paced environment.
Delivered task-based training to associates, maintaining compliance standards and adapting to real-time process changes during peak demand.
*This was initially a short term role during the COVID pandemic, however due to family circumstances I remained in this position longer than anticipated as it offered a flexible schedule.
Project Manager
PMG Integrated Communications Pty. Ltd. (Australia)
May 2019 – Oct 2019 · Working Holiday Visa
Managed project lifecycles and development for key accounts, including Nestlé, Asahi Breweries, and Hewlett Packard Enterprise (HPE).
Dealt directly with stakeholders on expectations, priorities, and delivery.
*6-month role in accordance with working holiday visa regulations.
Marketing Executive
Masonite UK
Jun 2018 – Jan 2019
Contributed to the strategic rebrand from Premdor to Masonite UK, keeping brand consistency across regions and channels.
Managed multi-channel social media presence across LinkedIn, Facebook, Instagram, X (Twitter), Pinterest, and YouTube to increase brand engagement.
Coordinated collateral production and distribution across trade and consumer channels.
Marcomms Executive
NHS Confederation
Jul 2017 – Jun 2018 · Contract
Managed the multi-channel promotion for Confed18 (now ConfedExpo), the NHS Confederation’s flagship annual conference, driving attendance through targeted email and content campaigns.
Supported the Marketing & Communications team across content, copywriting, promotions, events, and social media..
• Updating the website & online programme (Sitecore)
• Building and executing email campaigns (MailChimp)
• Creating evaluation surveys & feedback forms (JotForm)
• Updating the event app (Attendify)
Project Executive
PMG Asia Pacific Pte Ltd (Singapore)
Jul 2015 – Jun 2016 · Industrial Placement
Managed project delivery and campaign execution across a portfolio of accounts, coordinating across creative, digital, and events teams. Involved in campaign and project work during the HP Inc/HPE corporate split
• Managing progress and development of allocated projects
• Campaign development and implementation, client briefings
• Coordinating with creative, events & digital teams as required
• Event planning, management & execution, post event evaluation reports
• Copywriting, content creation, Email marketing & collateral production
• Print & premiums sourcing, logistics + distribution, liaising with suppliers
• New business bid pitch/proposal preparation, including RFI & RFP
• Financial administration, budget assessment, invoicing & billing
•Assisted Hewlett-Packard during the HP Inc/HPE corporate split
• Fulfilling Google Partners reward scheme
*Industrial placement as part of university course.
Marketing Assistant
TEKmak Marketing
Jul 2014 – Jun 2015 · Part Time
Digital marketing role alongside university studies, delivering content, email campaigns, and performance reports for clients.
• Planning and executing social media & email marketing campaigns
• Writing copy and digital content to client brand guidelines
• Tracking campaign progress and preparing evaluation reports
Would you like to know more?
My full career history is available on LinkedIn