media.
A collection of articles, industry updates and other things I’ve either written, contributed to or had written about me. If you’d like to see what’s been on my mind recently, I publish thought pieces and other musings on my blog.
Publications & Articles
Google’s E-E-A-T principles: Elevating your SEO
How to write keyword-focused content
Website Migration: Best Practices For SEO
Why SEO Strategy Should Shape Your Website, Not Follow It
How Google’s New SERP Layout Affects User Behaviour
Pagespeed Insights: How to improve page speed
I also regularly contributed to Insights from Below Deck – a monthly update on industry topics. My areas of input often focussed on developments around AI, data compliance & analytics.
Sponsored ads to feature in Google’s AI Overviews (Dec 2024)
Google to drop continuous scroll in search results (Jul 2024)
Google AI is steamrolling ahead (May 2024)
Ideal content length and post frequency for social (Mar 2024)
Changes to Google and Yahoo email (Feb 2024)
Over half of UK consumers withhold data from brands (Dec 2023)
Coca-Cola invests 60% of budget in digital marketing (Oct 2023)
Meta tests generative AI ads (May 2023)
Travel influencers are changing tack (Apr 2023)
Twitter hashtag change could affect campaign reach (Oct 2022)
GA4 makes waves in data (Sep 2022)
When I joined my previous agency, I wrote a brief summary of my background and professional experience up until that point:
Welcome aboard Liam Hayward (The Bigger Boat, Oct 2022)
Press & Media Mentions
The Bigger Boat makes four appointments (Insider Media)
Four new crewmates hop aboard at The Bigger Boat (Scriba PR)
Good News Business Round-up (Huddersfield Hub)
Four new recruits for Mirfield marketing firm (Dewsbury Reporter)
New crewmates hop aboard The Bigger Boat (Growth Yorkshire)
Four new crewmates hop aboard at The Bigger Boat (Business Mondays)