I’m Liam Hayward, a UK-based digital marketer with a technical focus. I specialise in SEO, site optimisation and the analytical work that keeps a website healthy, structured and measurable.

I have 7+ years of hands-on digital marketing experience across in-house and agency roles.

What I Do

My core focus is technical SEO. I work on crawling and indexing, site architecture, performance issues, analytics setups and troubleshooting the quiet flaws that hinder your rankings, slow a site down or send search engines in circles.

While I still work across broader digital marketing, technical SEO and site optimisation are where I bring the most value and where everything clicks for me.

Background and Career Path

I graduated from the University of Huddersfield with a BA in Marketing with Public Relations and went straight into hands-on digital roles. I have worked both agency and client side, spending time in the UK, Singapore and Australia. The variety has shaped how I work: I’m comfortable switching between creative problem solving and precise technical detail, and I tend to connect dots between channels rather than treat anything in isolation.

I most recently worked at The Bigger Boat as a digital marketing specialist. My role there involved a mix of technical SEO, analytics, content strategy and optimisation, with an analytical approach that shaped much of the work I delivered. I was part of the team driving search performance, improving tracking and helping clients understand what was happening under the bonnet of their sites.

Skills and Tools

• Technical SEO
• Crawling and indexing
• Site audits and technical diagnostics
• Page speed and performance improvement
• Analytics, tracking and measurement
• Data interpretation
• HTML, CSS and light coding
• Search Console, GA4, Looker Studio
• Screaming Frog and related crawling tools
• WordPress and common CMS platforms