liam hayward's experience.
My career spans SEO, digital marketing, and project management across agency, in-house, and international roles.
Digital Account Manager
The Bigger Boat
Jul 2024 - Apr 2025
Progressed to a client-facing role for accounts including Untha UK and BeFibre, staying hands-on with technical audits, fixes, and reporting while acting as the technical voice in the account team.
Client Management: Primary point of contact for clients, responsible for roadmaps, budgets, and delivery.
Technical delivery: Remained hands-on throughout the role: technical audits, fixes, migration support and troubleshooting, both for my own accounts and for the wider team when technical questions came up.
Technical translation: Turning audit findings into prioritised, plain-English recommendations that clients and account teams could act on, and setting the order they were tackled in.
Knowledge Sharing: Trained clients and account managers on technical topics including SEO, AI Search, GA4, and data privacy.
Digital Marketing Executive (SEO)
Oct 2022 - Jul 2024
Hands-on SEO across a range of client sites including Zapf Creation, CheckFire, and MajorGolfDirect, covering technical audits and improvements, site migrations, and on-page work.
• Technical audits: In-depth audits covering crawlability, indexation, rendering, site architecture and internal linking, plus backlink profiles. (Screaming Frog, Google Search Console)
• Technical improvements: Implementing fixes on client sites: resolving indexing issues, redirects and status code errors, robots.txt and robots meta directives.
• Working with dev teams: Briefing developers on work that needed to sit with them, then reviewing it on staging before release. Trusted with direct access to client GitHub repos for smaller changes such as redirect rules, submitted as PRs for review. CMS-level work, including on-page optimisation, I handled myself where permissions allowed.
• Page performance: Diagnosing performance issues on client sites, most often oversized media and autoplaying video, and specifying the fixes. Sites were generally well built, so this was diagnosis and triage rather than deep rebuild work.
• Structured data & schema: Implementing and debugging schema markup across client sites to support richer search results and clearer entity signals.
• Website migrations: Managing site launches end-to-end: pre-live audits, redirect mapping, go-live QA, and post-live monitoring, protecting rankings throughout.
• On-page optimisation: Producing, editing and refreshing meta-titles, meta-descriptions, header tags, blog posts and on page content informed by in-depth keyword research and competitor analysis.
• Keyword research, search intent & SERP analysis: long-tail research from seed terms, competitor analysis, and SERP feature identification. (Semrush, Ahrefs, Google Ads Keyword Planner, Advanced Web Ranking)
• Monitoring, measurement & reporting: Weekly internal health checks across visibility, clicks and impressions, conversions, traffic and open issues, catching problems before they reached rankings. Monthly client reporting built in Looker Studio, pulling from GA4, Search Console and Google Ads.
• Wider digital marketing support:
- Monitoring PPC campaigns, analysing performance and suggesting improvements (Google Ads, Microsoft Advertising)
- Building & scheduling email campaigns, automating workflows (Mailchimp, Klaviyo & Dynamics 365, Zapier)
- Social media & paid social (Hootsuite, Facebook, LinkedIn)
Instructor
Amazon
Aug 2020 - Oct 2022
Onboarded and trained 100+ associates on complex operational workflows and safety standards in a high-pressure, fast-paced environment.
Delivered task-based training to associates, maintaining compliance standards and adapting to real-time process changes during peak demand.
*This was initially a short term role during the COVID pandemic, however due to family circumstances I remained in this position longer than anticipated as it offered a flexible schedule.
Project Manager
PMG Integrated Communications Pty. Ltd. (Australia)
May 2019 - Oct 2019 · Working Holiday Visa
Managed project lifecycles and development for key accounts, including Nestlé, Asahi Breweries, and Hewlett Packard Enterprise (HPE).
Dealt directly with stakeholders on expectations, priorities, and delivery.
*6-month role in accordance with working holiday visa regulations.
Marketing Executive
Masonite UK
Jun 2018 - Jan 2019
Contributed to the strategic rebrand from Premdor to Masonite UK, keeping brand consistency across regions and channels.
Managed multi-channel social media presence across LinkedIn, Facebook, Instagram, X (Twitter), Pinterest, and YouTube to increase brand engagement.
Coordinated collateral production and distribution across trade and consumer channels.
Marcomms Executive
NHS Confederation (now NHS Alliance)
Jul 2017 - Jun 2018 · Contract
Managed the multi-channel promotion for Confed18 (now ConfedExpo), the NHS Confederation's flagship annual conference, driving attendance through targeted email and content campaigns.
Supported the Marketing & Communications team across content, copywriting, promotions, events, and social media.
• Updating the website & online programme (Sitecore)
• Building and executing email campaigns (MailChimp)
• Creating evaluation surveys & feedback forms (JotForm)
• Updating the event app (Attendify)
Project Executive
PMG Asia Pacific Pte Ltd (Singapore)
Jul 2015 - Jun 2016 · Industrial Placement
Managed project delivery and campaign execution across a portfolio of accounts, coordinating across creative, digital, and events teams. Involved in campaign and project work during the HP Inc/HPE corporate split
• Managing progress and development of allocated projects
• Campaign development and implementation, client briefings
• Coordinating with creative, events & digital teams as required
• Event planning, management & execution, post event evaluation reports
• Copywriting, content creation, Email marketing & collateral production
• Print & premiums sourcing, logistics + distribution, liaising with suppliers
• New business bid pitch/proposal preparation, including RFI & RFP
• Financial administration, budget assessment, invoicing & billing
• Assisted Hewlett-Packard during the HP Inc/HPE corporate split
• Fulfilling Google Partners reward scheme
*Industrial placement as part of university course.
Marketing Assistant
TEKmak Marketing
Jul 2014 - Jun 2015 · Part Time
Digital marketing role alongside university studies, delivering content, email campaigns, and performance reports for clients.
• Planning and executing social media & email marketing campaigns
• Writing copy and digital content to client brand guidelines
• Tracking campaign progress and preparing evaluation reports
certifications
Would you like to know more?
My full career history is available on LinkedIn