liam hayward's experience.

My career spans SEO, digital marketing, and project management across agency, in-house, and international roles.

Digital Account Manager

The Bigger Boat
Jul 2024 - Apr 2025

Progressed to a client-facing role for accounts including Untha UK and BeFibre, staying hands-on with technical audits, fixes, and reporting, and bringing technical and digital marketing knowledge to the account team.

Client Management: Primary point of contact for clients, managing roadmaps and delivery within retainers, and quoting ad hoc work for client sign-off.
Technical delivery: Remained hands-on throughout the role: technical audits, fixes, migration support and troubleshooting, both for my own accounts and for the wider team when technical questions came up.
Technical translation: Turning audit findings into prioritised, plain-English recommendations that clients and account teams could act on, and agreeing the order of work with each client.
Training: Trained clients and account managers on technical topics including SEO, AI Search, GA4, and data privacy.

Clients included: Untha UK, BeFibre

Digital Marketing Executive (SEO)

Oct 2022 - Jul 2024

Hands-on SEO across a range of client sites including Zapf Creation, CheckFire, and Major Golf Direct, covering technical audits and improvements, site migrations, and on-page work.

Technical audits: In-depth audits covering crawlability, indexation, rendering, site architecture and internal linking, plus backlink profiles. (Screaming Frog, Google Search Console)
Technical improvements: Implementing fixes on client sites: resolving indexing issues, redirects and status code errors, robots.txt and robots meta directives.
Working with dev teams: Briefing developers on code-level changes, then reviewing them on staging before release. Had direct access to client GitHub repos for smaller changes such as redirect rules, submitted as PRs for review. CMS-level work, including on-page optimisation, I handled myself where permissions allowed.
Page performance: Diagnosing performance issues on client sites and specifying the fixes.
Structured data & schema: Implementing and debugging schema markup across client sites to support richer search results and clearer entity signals.
Website migrations: Leading the SEO side of site launches: pre-live audits, redirect mapping, go-live QA and post-live monitoring.
On-page optimisation: Producing, editing and refreshing meta-titles, meta-descriptions, header tags, blog posts and on page content informed by in-depth keyword research and competitor analysis.
Keyword research, search intent & SERP analysis: Long-tail research from seed terms, competitor analysis, and spotting SERP features (such as featured snippets and People Also Ask) worth targeting. (Semrush, Ahrefs, Google Ads Keyword Planner, Advanced Web Ranking)
Monitoring, measurement & reporting: Weekly internal health checks across visibility, clicks and impressions, conversions, traffic and open issues, catching problems early. Monthly client reporting built in Looker Studio, pulling from GA4, Search Console and Google Ads.
Wider digital marketing support:
- Monitoring PPC campaigns, analysing performance and suggesting improvements (Google Ads, Microsoft Advertising).
- Building & scheduling email campaigns, automating workflows (Mailchimp, Klaviyo & Dynamics 365, Zapier).
- Social media & paid social (Hootsuite, Facebook, LinkedIn).

Clients included: Zapf Creation, CheckFire, Major Golf Direct, Little Tikes, Deuren, Yorkshire Packaging Systems, Escape Studios, 21 Degrees, Andy's Man Club, Kiiroo

Instructor

Amazon
Aug 2020 - Oct 2022

Trained 300+ associates as part of the onboarding team, covering processes and safety standards.

Delivered task-based training to associates, kept it current as processes changed through the year, and trained the much larger intakes during peak season.
Assessed new starters and signed them off as competent on each task.
Ran follow-up check-ins with new starters at set points after training.
Upskilled existing associates for specialist duties not covered in day-one training, and ran site-wide training for new equipment or process changes.
Trained and mentored new instructors.

*This was initially a short term role during the COVID pandemic, however due to family circumstances I remained in this position longer than anticipated as it offered a flexible schedule.

Project Manager

PMG Integrated Communications Pty. Ltd. (Australia)
May 2019 - Oct 2019 · Working Holiday Visa

Managed promotional merchandise, point-of-sale and event logistics projects for clients including Nestlé, Asahi Breweries, and Hewlett Packard Enterprise (HPE).

Sourcing and producing branded merchandise for in-store offers, product bundles and consumer competitions.
Producing in-store print and point-of-sale materials.
Organising event logistics: travel, accommodation, venues and catering.
Working directly with clients, internal teams and suppliers, including sourcing quotes.
Reviewing artwork and product specs, arranging pre-production samples for client sign-off, and quality-checking finished items.
Coordinating international shipping from China to Australia, including Incoterms, customs and import paperwork.
Tracking timelines, budgets, purchase orders and invoices.

Clients included: Nestlé, Asahi Breweries, Hewlett Packard Enterprise (HPE), Kraft Heinz

*6-month role in accordance with working holiday visa regulations. Afterwards I continued travelling, then returned to the UK because of the COVID pandemic.

Marketing Executive

Masonite UK
Jun 2018 - Jan 2019

Contributed to the rebrand from Premdor to Masonite UK, including working with the external agency building the new site.

Briefed the agency on the existing sites and their CMS.
Helped review the old sites' content, deciding what to carry over to the new site.
Helped move content from the existing CMS into the new site, including technical specs, fire certificates, brochures and product imagery.
Gave feedback on the new site's structure and layout during the build.
Helped plan the move from the old domains to masonite.co.uk.
Ran the brand's social channels across LinkedIn, Facebook, Instagram, X (Twitter), Pinterest, and YouTube, keeping the brand consistent through the rebrand.
Set up the new Masonite UK social accounts ahead of launch, securing the handles and preparing profile images, cover images and "coming soon" posts.
Coordinated print and collateral for trade and consumer audiences.
Supported day-to-day email marketing, website updates and event organisation.

Marcomms Executive

NHS Confederation (now NHS Alliance)
Jul 2017 - Jun 2018 · Contract

Helped promote Confed18 (now ConfedExpo), the NHS Confederation's two-day annual conference for senior health and social care leaders, with 50+ speakers and 100+ exhibitors.

Updating the website & online programme (Sitecore).
Building and sending email campaigns (MailChimp).
Updating the event app (Attendify), new for Confed18.
Creating evaluation surveys & feedback forms (JotForm).
Supporting the wider Marketing & Communications team across content, copywriting, promotions, events and social media.

Project Executive

PMG Asia Pacific Pte Ltd (Singapore)
Jul 2015 - Jun 2016 · Industrial Placement

Worked on projects and campaigns across several accounts with the creative, digital and events teams, including for HP during the HP Inc/HPE split, and took on projects of my own towards the end.

Helping plan & deliver campaigns, including client briefings & direct client contact where needed.
Supporting event planning & delivery, with post-event evaluation reports.
Copywriting, content creation, email marketing & collateral production.
Sourcing print & premiums (promotional merchandise), logistics & distribution, working with suppliers.
New business pitches & proposals, including RFI & RFP responses.
Budgets, invoicing & billing.
Fulfilment for the Google Partners reward scheme: sourcing rewards, personalised cards & delivery to partners' offices.

Clients included: HP Inc, Hewlett Packard Enterprise (HPE), Philips Lighting

*Industrial placement as part of university course.