projects.
Things I've built, written and contributed to. For longer-form thinking, head to my blog.
the seo handbook
launched may 2026
A reference guide to how search works: technical SEO, content strategy, crawling and indexing, and where AI is changing things. Built as a public resource and written to last.
→ visit seohandbook.co.uk ↗tools & extensions
SEO Bookmarklets
A collection of bookmarklets for quick on-page SEO checks: structured data, headings, canonicals, redirect chains, and more. No install required.
→ view bookmarkletsSave Image As
Right-click any image on a page and save it as JPEG, PNG, or WebP. Fills a gap Chrome's native context menu never quite covered.
→ view on GitHub ↗YouTube Greyscale
Toggles YouTube into greyscale mode. State is persistent and synced across all open tabs. Useful for cutting out visual noise.
→ view on GitHub ↗external writing
Articles and newsletter contributions from my time at The Bigger Boat (2022–2024). Topics spanned SEO, AI developments, data privacy and digital marketing.
publications & articles
Full articles written for agency publications covering technical SEO, page speed, and Google's evolving search quality guidelines.
- How Google's New SERP Layout Affects User Behaviour (May 2024)
- Google's E-E-A-T principles: Elevating your SEO (January 2024)
- Pagespeed Insights: How to improve page speed (Sep 2023)
industry insights
Regular contributions to Insights from Below Deck, a monthly agency roundup. My input focused on AI, SERP changes, data privacy and social media.
- Sponsored ads to feature in Google's AI Overviews (Dec 2024)
- Google to drop continuous scroll in search results (Jul 2024)
- Google AI is steamrolling ahead (May 2024)
- Ideal content length and post frequency for social (Mar 2024)
- Changes to Google and Yahoo email (Feb 2024)
- Over half of UK consumers withhold data from brands (Dec 2023)
- Coca-Cola invests 60% of budget in digital marketing (Oct 2023)
- Meta tests generative AI ads (May 2023)
- Travel influencers are changing tack (Apr 2023)
- Twitter hashtag change could affect campaign reach (Oct 2022)
- GA4 makes waves in data (Sep 2022)