liam hayward's projects.

Things I've built, written and contributed to. For more musings, head to my blog.

the seo handbook

text saying 'the seo handbook' over the head of a cartoon goose

launched may 2026

A reference guide to how search works: technical SEO, content strategy, crawling and indexing, and where AI is changing things. Built as a public resource and written to last.

→ visit seohandbook.co.uk ↗

tools + extensions

seo tools

A little lab of free, web based SEO tools I've made: an indexability checker, an AI visibility audit, a robots.txt tester, a sitemap finder and on-page bookmarklets.

→ view seo tools

seo news briefing

A preview of my personal morning SEO briefing tool: it gathers the latest news, searches for what the sources missed, and creates a summary of what's worth knowing.

→ see the latest briefing

chrome extensions

A couple of small browser extensions: one saves any image as JPEG, PNG or WebP, the other toggles YouTube into greyscale. Both on GitHub, neither on the store (yet).

→ view on GitHub ↗

external writing

Articles and newsletter contributions from my time at The Bigger Boat (2022-2025). Topics spanned SEO, AI developments, data privacy and digital marketing.

publications + articles

Full articles written for agency publications covering technical SEO, page speed, and Google's evolving search quality guidelines.

industry insights

Regular contributions to Insights from Below Deck, a monthly agency roundup. My input focused on AI, SERP changes, data privacy and social media.