liam hayward's SEO case studies
My casebook of the more memorable projects I've worked on: investigating indexing issues, tackling technical travesties, meticulously managing migrations and sharpening search signals.
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SEO education / publishing
Building a site for modern search, and getting cited within weeks
I built the SEO Handbook for search as it works now: zero-click answers, LLM retrieval and citation. AI answers were citing it within three weeks of launch. Five months in, it had 36.6k impressions in Google's AI features, 9.7k citations in Microsoft Copilot and partner answers, and was a source in Google's AI Overviews for searches such as "white hat seo" and "search engine position tracking".
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more case studies
These take a really long time to write up, bear with me.