blog.

Welcome to the part of my site where I stash the things I've learned, broken, fixed, or just found interesting. It's mostly SEO, a bit of digital marketing, and the occasional detour into whatever's caught my brain that week.

If you're into search, curious about how things actually work behind the curtain, or just enjoy a good nerd-out, you're in the right place.

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a snake coloured in Google's blue, red, yellow and green eating its own tail, an ouroboros representing AI search consuming its own content

it's perfect... too perfect: google's ai search guidance

Google's AI search guidance is pretty much exactly what the SEO community wanted to hear. I've got a bad feeling about this.

artificial intelligence (AI), little think, ai search

1 July 2026

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